TheGoatCopywriter
EN IT
Copywriting Agency -- Polonghera, Cuneo, Italy

Copy that
earns the
GOAT title.

Five copywriting services for brands and businesses that want every word to pull its weight. Digital delivery. Documented results.

Start a Project → Work
+300%
Peak conversion lift
2020
Founded
EN/IT
Bilingual
What we do

Five services.
One standard.

Services →
Brand Voice Development
01
Brand Voice Development
A complete brand voice guide: tone, vocabulary, sentence rhythm, and message architecture. The reference document everyone writing for your brand should be working from.
€497.50
8-12 business days
Learn more →
02
Video Script Writing
YouTube, Reels, TikTok, and explainer ad scripts written with pacing, hooks, and verbal persuasion built in. Not just words -- a structure that holds attention until the end.
€318.40
4-6 business days
Learn more →
Video Script Writing
High-Ticket Sales Pages
03
High-Ticket Sales Pages
Long-form persuasion pages for premium products and services. Written with the specific psychology of high-consideration buyers who need every objection answered before converting.
€732.90
10-15 business days
Learn more →
04
Email Newsletter Copy
Weekly email issues written to build the kind of readership that opens on day one. Four emails per month, each with a clear angle, genuine value, and a CTA that does not feel forced.
€264.80
Weekly delivery
Learn more →
Email Newsletter Copy
Press & Media Writing
05
Press & Media Writing
Press releases, media kits, and journalist pitches that actually get read. Written to the conventions journalists expect, with the story angle that makes a story pickable.
€387.50
5-8 business days
Learn more →
Real results

Three documented cases.

B2B SaaS
Sales page rewrite took conversion from 1.2% to 4.8% in a single split test
+300%
Conversion lift
44/d
Daily trial signups
1
Test rounds needed
Luxury Fashion
Homepage rewrite reduced bounce rate 34% and doubled average session time
-34%
Bounce rate drop
+119%
Session time
Creator Economy
Email newsletter rewrite pushed open rate from 21% to 41% in 8 weeks
+95%
Open rate growth
21%
Previous open rate
See all case studies →
How it works

Five stages. No ambiguity.

Every project follows the same documented process from discovery call to final delivery. You always know where you are and what comes next.

See the full process →
01
Discovery Call

A 30-60 minute session to understand your offer, audience, and the specific outcome this copy needs ...

02
Voice & Market Research

Competitor messaging analysis, customer language research from reviews and forums, and a voice audit...

03
First Draft

A complete draft with notes explaining the strategic choice behind each section: why this headline, ...

What clients say

Results first,
testimonials second.

“
The homepage rewrite changed how we talk about ourselves. Not just on the website -- in email, in presentations, in how our team describes us. The copy became the internal reference for everything. That was not what we paid for but it is what happened.
MC
M. Carignano
Founder, Luxury Accessories Brand · Turin
“
Four times the trial signups at the same ad spend. We had been running paid traffic to that page for eight months thinking the problem was the ads. It was the page. One rewrite fixed what eight months of ad testing had not.
AF
A. Ferrari
CEO, B2B SaaS Platform · Milan
“
I thought open rate improvement was about sending time and subject line testing. The template rewrite fixed something structural I did not know was broken. The writing was the problem, not the strategy.
CR
C. Ricci
Creator and Business Coach · Florence
FAQ

Common questions.

GOAT stands for Greatest Of All Time. It is a claim, not a boast -- the standard every project is held to. The name exists because most copy is average and average copy produces average results. We are not interested in producing average work.
It depends on the service. Video scripts are 4-6 days. Sales pages take 10-15 days. The timeline starts from brief sign-off, not from purchase. If a discovery call takes three days to schedule, the clock starts after that call, not after payment.
Yes. We work with clients across Europe and North America. All communication is in English. Invoicing is in EUR. We are based in Polonghera, Cuneo, but the work is entirely digital and timezone differences are manageable.
The Work section shows three case studies with outcomes and the reasoning behind each strategic decision. Specific client copy is not shared without permission, but the cases explain the structural logic clearly enough that you can assess whether the approach fits what you need.
All FAQ →
Next step

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