Work

Luxury Fashion

Homepage rewrite reduced bounce rate 34% and doubled average session time

A Piedmontese luxury accessories brand had a visually premium website with homepage copy that read like a product catalogue. Clear categories, clean images, flat sentences describing materials and dimensions. Nothing about the buyer, nothing about what the piece meant to own. We rebuilt the homepage around the specific buyer persona the brand served -- the person who buys something expensive not because they have to but because it signals something specific about who they are. Bounce rate dropped from 68% to 45% in six weeks. Average session time went from 1m 12s to 2m 38s. The brand re-engaged four wholesale accounts in the following quarter.

B2B SaaS

Sales page rewrite took conversion from 1.2% to 4.8% in a single split test

A Milan-based project collaboration tool had a sales page with a technically correct features list, a pricing section, and a generic headline about productivity. Nothing was wrong. Nothing was right. The previous copy answered "what is this" not "why do I need this instead of what I already use." We rebuilt around the primary switching objection -- the sunk cost of the current tool. In the first A/B test the new page converted 4x better. Trial signups from paid traffic went from 11/day to 44/day at the same ad spend.

Creator Economy

Email newsletter rewrite pushed open rate from 21% to 41% in 8 weeks

A business coach and content creator with 8,400 email subscribers had been publishing a weekly newsletter for 14 months. Open rates had plateaued at around 21%. The issues were consistent: subject lines that described the topic rather than selling the open, first lines that repeated the subject line instead of creating tension, and conclusions that ended without a reason to stay. We rebuilt the newsletter template: subject line formula, first-line format, body structure, and sign-off style. Open rate went from 21% to 41% across 8 consecutive issues.