A video script is not just a voiceover
Video scripts that fail usually fail in the first eight seconds. The hook does not create a reason to keep watching. The first claim is too generic to matter. The opening does not name the viewer or surface a recognizable problem. The result is a video that gets clicked and then closed before the message lands.
Writing for video requires a different set of decisions than writing for a landing page. The pace is fixed -- you cannot skim a video. The argument needs to work through the ear, not just the eye. Transitions between ideas need to be explicit. The call to action needs to be timed to the moment the viewer has enough information to act.
We write scripts with the full visual structure mapped: what is shown on screen, what is said, and where each transition happens. We do not just write narration. We write a complete production guide that the editor and the videographer can work from without a separate creative brief.
Formats: YouTube long-form (8-20 min), short-form content (Reels, TikTok, Shorts, 45-90 sec), explainer ads (15-60 sec), and product demo scripts.
- Complete annotated script with visual cues
- Hook + retention structure
- CTA timing and wording
- Multiple format adaptation available
- Voiceover-ready format and teleprompter version
- YouTube chapters if applicable
Research before writing
Every video script project starts with a review of your existing video content and your top competitors. We find what hooks are working in your category, what duration performs best for your audience type, and what calls to action convert. The script then gets written against that data rather than generic best practices.